By Promos Review - July 6, 2025
For luxury seekers craving runway-worthy drama without sacrificing wearability, Roksanda redefines modern elegance. This London-based label—founded by Serbian architect-turned-designer Roksanda Ilincic—masterfully fuses bold color blocking, architectural silhouettes, and artistic fluidity into pieces beloved by Kate Middleton, Michelle Obama, and fashion radicals alike. After analyzing 10+ collections and testing bestselling garments, I’ll reveal why this brand dominates high-fashion wardrobes—and how to score its iconic designs at unprecedented discounts.
1. "Wearable Art" Philosophy
Trained in architecture at the University of Belgrade and fashion at Central Saint Martins, Ilincic treats fabrics like sculptural materials. Her designs feature:
Voluminous silhouettes: Bell sleeves, draped skirts, and exaggerated shoulders that move like kinetic art
Signature color palettes: Unexpected pairings like "faded canary yellow, ashy pink, dark cappuccino, and electric crimson"
Art-inspired narratives: SS25’s sunset-hued collection mirrored painterly gradients, while Pre-Fall 2019 drew from Rana Begum’s abstract canvases
2. Political & Royal Endorsements
Roksanda dresses women who shape history:
Kate Middleton wore a yellow paneled dress during Australia’s royal tour
Michelle Obama chose minimalist gowns for state events
Samantha Cameron (ex-UK PM’s wife) debuted Roksanda at Downing Street
3. Functional Innovation
Recent collaborations prove versatility isn’t sacrificed for beauty:
Lululemon athleticwear (2019): Merged sculptural lines with performance tech
& Other Stories capsule (2025): Made Roksanda’s aesthetic accessible at 70% lower prices
1. The Asymmetric Knit Sweater (£890)
Fit: Wool-blend fabric drapes elegantly; oversized black buttons add edge
Versatility: Pairs with tailored trousers (office) or leather skirts (gala)
Care Tip: Dry clean only—handwashing risks felting
Verdict: "Architectural comfort for Netflix-and-chic nights" ★★★★★
2. Neneh Circle Bag (£1,200+)
Iconic Hardware: Oversized gold rings (wood or acrylic variants available)
Practical Magic: Fits phone, wallet, keys + detachable strap for shoulder/crossbody wear
User Hack: Loop a silk scarf through rings for boho flair
Verdict: "The conversation-starting accessory Caroline Issa made famous" ★★★★☆
3. Alana Colour-Block Top (£720)
Statement Sleeves: Bell-shaped cuffs in contrasting pink/black
Silhouette Magic: Peplum waist nips in while volume disguizes midsection
Verdict: "Instant Instagram glam—no ironing needed" ★★★★☆
Item | Roksanda | Competitor (e.g., Ganni) | & Other Stories Collab |
---|---|---|---|
Signature Dress | £1,500-£2,200 | £600-£900 | £290 |
Wool Knit | £850-£1,100 | £300-£450 | £160 |
Statement Bag | £1,200-£1,500 | £700-£900 | N/A |
Smart Buys:
& Other Stories collabs offer Roksanda’s DNA at contemporary prices (e.g., red sculptural dress for £290)
Resale platforms: Vestiaire Collective lists unworn items at 40% off
Archive sales: Sign up for Roksanda’s newsletter for private access
Ilincic’s fearless hues intimidate many—but styled right, they empower:
Monochrome magic: Pair pumpkin-orange trousers with a coral top (same hue family, different saturation)
Neutral grounding: Offset electric-blue dresses with beige trench coats
Clash intentionally: Team "faded canary yellow" with "deep cappuccino" for earthy-kinetic energy
Summer Sale (Live Now!):
Up to 50% off SS24 ready-to-wear (ends July 15)
Code: ROKSUMMER25
for extra 10% off clearance
Collaboration Access:
& Other Stories’ Roksanda collection: 30% cheaper than mainline
Cashback Stacking:
Use GroupBuya for 4% back on full-price items
Pre-Loved Gems:
Vestiaire Collective: Filter "New With Tags" for unworn steals
💡 Pro Tip: For investment pieces (e.g., coats, bags), buy direct—resale value stays high if preserved with original packaging.
BUY IF:
You seek museum-caliber artistry in wearable form
Color-phobes ready to embrace bold self-expression
You value timeless construction over fleeting trends
SKIP IF:
You prefer minimalist, bodycon styles (Roksanda celebrates volume)
Your budget prioritizes quantity over heirloom quality
Ready to wear sculptural confidence?
→ Shop Roksanda’s Summer Sale
→ Explore & Other Stories Collab (From £160)
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