By Promos Review - June 3, 2025
Else Nutrition Holdings Inc. (TSX: BABY, OTC: BABYF) is an Israeli plant-based nutrition company revolutionizing infant, toddler, and adult nutrition. Founded in 2012, its core innovation is non-dairy, non-soy formulas made from almonds, buckwheat, and tapioca—targeting lactose-intolerant and allergy-prone consumers. With patents across 50+ countries and partnerships in China (Tmall, JD.com) and North America, it aims to capture a share of the $110B global infant formula market by 2026.
Current Price: $0.01 (OTC: BABYF), down 51.46% YTD.
52-Week Range: $0.007 - $0.264.
Market Cap: $20.2M.
Analyst Target: CA$4.08 (avg. forecast, implying +40,700% upside).
Key Risk: High volatility (85% 1-year fluctuation) and negative profitability scores.
Else’s plant-based shakes and formulas win on nutrition but struggle with taste:
Pros:
✅ Clean Ingredients: Almond/buckwheat/tapioca base, no GMOs, hexane, or fillers.
✅ Allergy-Friendly: Dairy/soy/corn syrup-free, ideal for 40.9% of Chinese infants with allergies.
✅ Nutritionally Complete: 9g protein, 25 vitamins/minerals per serving.
Cons:
⚠️ Bland or "Bad" Taste: Multiple Reddit users report kids rejecting shakes.
⚠️ Texture Issues: Grainy consistency noted in vanilla/cocoa shakes.
Verdict: 4.1/5 on Trustpilot—praised for ethics, criticized for flavor and slow shipping.
China Expansion: Launched on Tmall (2022), with WeChat/JD/Douyin stores planned—tapping into China’s 20% annual plant-milk growth.
Strategic Investor: H&H Group (parent of Biostime) owns 11% stake after a $5.75M CAD investment.
New Facility: Midwest U.S. factory operational since 2023, enabling distribution to 600+ North American stores.
Awards: 2021 "Best Dairy Alternative" (Plant Based World Expo).
Stack savings on Amazon, iHerb, and direct orders:
SUMMER53: 53% OFF sitewide (Ends Jun 30, 2025).
FREESHIP100: Free global shipping on orders >$100.
First-Time Buyers: Extra 10% off newsletter signup.
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Find more Else Nutrition Deals👈
| Factor | Bull Case | Bear Case |
|---|---|---|
| Market | $400B China infant formula market by 2025 | Rising competition (e.g., pea-protein brands) |
| Financials | $6.57M TTM revenue; recent $1M funding | Negative EPS (-$0.13); cash ratio: 0.07 |
| Catalysts | New EU entry; TikTok influencer collabs | Taste issues slowing adoption |
| Reddit Sentiment: Mixed. Some call it "the next Oatly," others warn of "value trap" |
Else Nutrition is a high-risk, high-reward play on plant-based nutrition:
✅ Buy if: You believe in dairy-alternative megatrends, tolerate volatility, and use discounts.
⚠️ Avoid if: You seek stable dividends or dislike penny stocks.
Try Risk-Free: Use code SUMMER53 for 53% off + 30-day returns (excludes customized items).
Disclaimer: Stock data as of June 2, 2025. This is not financial advice. Coupons verified June 2025.
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